Meet Naomi Sam | Artist Dialogue

August 11, 2025

s3r3nity_sp3llcast3rx2001 (2024), Naomi Sam

As part of Kive Studio’s Embodied Frequencies program, we spoke with transmedia artist Naomi Sam about the liminal spaces, world-building rituals, and speculative futures that shape her practice, spanning video game mechanics, glitch aesthetics, and feminist thought of the digital-analog divide. Read the full conversation below.

s3r3nity_sp3llcast3rx2001 (2024), Naomi Sam

In s3r3nity_sp3llcast3rx2001, what possibilities do you see in video game mechanics, UI aesthetics, or NPC dialogue systems as tools for cyberfeminist critique or speculative pedagogy?

In s3r3nity_sp3llcast3rx2001 I subvert traditional game mechanics that are usually utilized for something called a “finite game”, with a quest or a goal, and these games are often competitive with clear structures. I see a lot of potential in creating a kind of ”infinite game”, without clear structure, open ended, without a specific goal or incentive, just like life itself. What we experience in the work is something derived from a cut scene or a conversation with an NPC (non playable character). Cut scenes usually pause the gameplay and deliver essential narrative and clues necessary for the achievement of the goal, here it is reimagined as a space for critical monologue and political storytelling. An NPCs dialogue is usually not essential to the game’s storyline, serving instead as an ambient mechanism for revealing information about the game’s world through comments or complaints, allowing us to infer the social and economic systems predominant in the game. The interface, with pixelated font and slowly typed dialogue reminiscent of early RPGs and hacker fiction, also serves the purpose of portraying a cut scene/NPC dialogue.

My character speaks from a future perspective, narrating the story of how her guild of spellcasters collectively contributed to the downfall of capitalism and patriarchy by channeling the “collective imagination of the many” centered around hope, tenderness, and care. Her dialogue, composed through a collaborative writing process between my theoretical research and ChatGPT’s translation into archetypal fantasy language, becomes a form of collective authorship.

Ancient Desert (2023), Naomi Sam

From glitches, idle states, and non-playable characters, you often explore narratives in these liminal moments in games that are often overlooked. What draws you to these out of bounds areas, and how do they speak to broader themes of agency, resistance, or subversion in your work?

They exist in the margins of gameplay, they open up space for reflection and imagination and correspond a lot with the way I see and understand life. None of us are main characters, and the world around us also exists when we don’t interact with it! What I also appreciate about glitches and idle states is that they create openings through which alternative readings and unintended meanings can emerge, which holds a potential that people will take something away from my work that I wouldn’t be able to come up with all by myself.

Desert Interface (2023), Naomi Sam

Looking for Evidence of the Virtual in a World that is disappointingly Literal (2022), Naomi Sam

Your philosophy poses a challenge to the Cartesian separation of mind and body, real and virtual. How do you approach the construction of a game space as a site where ontologies blur and new forms of embodied cognition can emerge?

I approach the creation of my work as an opportunity to critique the concept of digital dualism between mind and body, by creating environments and objects that take shape in both the physical and digital realm and create multiple layers of reflection. Objects and shapes from my physical works can be found translated into the digital and the other way around. The sculptural furniture and objects in my installations physically ground the experience while also reflecting on digital aesthetics and atmospheres. Also the notion of weaving is very important in my work both metaphorically and materially, functioning as a gesture that connects and combines things that don’t usually seem to belong together.

This is not a Place of Honor (2023), Naomi Sam

Rave culture, immersive theater, and Renaissance fairs—what draws you to these? If s3r3nity_sp3llcast3rx2001 were an immersive experience, what would the audience be wearing, what would they be doing, and how would time flow in that world?

I’m drawn to these things because of a shared commitment to world building that all participants silently agree upon. They create temporary worlds where the boundaries between performer and audience, imagination and reality, dissolve. These are spaces of ritual, play, and transformation, charged with speculative potential. s3r3nity_sp3llcast3rx2001 in it’s original iteration was an immersive installation in a gallery space where the audience would be collaborators rather than only spectators. They would gather on and around the interactive sculptural furniture, and drift between narrative fragments, piecing together meaning through materiality and gesture.

Drawing from Ursula K. Le Guin’s Carrier Bag Theory and Elizabeth Fisher’s feminist historiography, your work makes a clear statement against dominant, patriarchal futurisms rooted in violence and linear progress. How do you envision and articulate an alternative future grounded in care, interdependence and community?

Drawing from Ursula K. Le Guin’s “Carrier Bag Theory”, my work challenges the patriarchal ways of (hi-)storytelling that glorify violence, linear progress, and singular hero characters. The future is not a static destination but an ever-changing process, one that preferably centers togetherness and collectiveness over otherness and conflict. We have to understand that there is no ultimate truth or universal way of life, but that life is composed through difference - in experience, in thought, in perspective. Living means continuously learning from ourselves and each other, and allowing that learning to shape our lives. An ideal future has to be imagined and brought to life collectively and I just try to create entry points for that.

My Toxic Trait is I believe the Good is Inevitable (2025), Naomi Sam

If you could personalize your own archeological site, discovered in the year 3000, what techno-natural relics would you want future beings to uncover from our current world and what myths do you think they’d construct from them?

What I find fascinating about archeology is the (re-)construction of myths from relics like a puzzle. I am excited that future beings would misread or creatively re-interpret our artifacts, just like we do with archeological findings. I am also interested in the transformation of meanings of symbols through time and how something we see as universally understandable can become charged with different meanings over time. In my work I use a lot of rebar, which is used to reinforce concrete in construction. I imagine this material will be found all over archeological cites of the future, I like to call it the “skeleton of the Anthropocene”. I think similarly about the vast networks of infrastructure, that could be interpreted as the nervous system of our society. I also hope they will find inscriptions, signs and manuals from our time and I am extremely curious what spiritual myths future beings would read into our culture that is so obsessed with corporations and branding.

You describe your practice as navigating the porous boundaries between analog and digital. What do you think gets revealed through this permeability? How does it expand or reframe the idea of what is considered “real”?

Virtuality in the sense of Deleuze is a space of infinite potential - collapsing past, present, and future. It includes the subconscious and the imaginary, everything that has not yet happened, as well as the affects and forces that help things come to be. The virtual and the actual are both real, so if we are able to dream up a new reality we will also be able to actualize it. That’s why my work focuses so much on the imaginary, the more we imagine, the more possibilities we have.

Baby don’t hurt me (2019), Naomi Sam

Thank you Naomi for opening up this dialogue as part of Embodied Frequencies—a program exploring sensory intimacy and embodied knowledge through performance and installation.


Naomi Sam

Learn More: https://naomisam.xyz

Instagram: @oida_kalashnikov

Photo Credits: Naomi Sam